VAGRANT BY SUNSET / UNDERGROUND GENIUS
Vagrant by Sunset
One identity. Many ways to show up.
Journalist and YouTuber Kyle S. commissioned me to rebrand Vagrant by Sunset and its show, Underground Genius. The brief was to make an identity flexible enough to evolve across formats while staying recognizable.
The brief
Connect a creative company and its show through a coherent identity that could adapt to different platforms and kinds of content.
The system
A shared palette, type hierarchy and patterned visual language create continuity. Logo variations and category graphics give the identity room to change shape.
The applications
The presentation extends the system into show graphics, episode labels, thumbnails and other content formats.
Brand identity and presentation material designed by Joshua Jenkins.
Project material
06 IMAGES / SELECT TO ENLARGEVagrant by Sunset logo and variations.
Color, typography and graphic motifs.
The show identity and its variations.
The parent identity and show identity share a graphic language.
Episode and format graphics within the identity.
Examples of content applications.